This chapter emphasizes the importance of international strategy, structure and rivalry in shaping the competitive environment of an industry. The analysis of the most important competitive forces to an industry, including international aspects, is based on analysis of the major national markets in which the industry is located. In the process, the path dependency process is carried out, wherein the international view of the major markets is discussed and the outcome of the analysis is used to suggest and test possible courses of action, based on the configuration of the major markets. The international perspective is seen as complementary to the domestic one, and is therefore based on primary, secondary and tertiary data. An example of the path dependency process is the development of the international sugar industry, where the analysis indicates that the industry has entered a path leading towards transformation, but that the resulting destination will be dependent upon the factors driving the industry's subsequent development. The leading factor is the determination of the internal content of the industry, by the allocation of capacity to the highest values, rather than the most efficient allocation.
Terence McCabe is the Deputy Director of the Institute of International Business Studies, University of Edinburgh, UK.Anthony Michaels is Professor of International Marketing at the School of Management, University of Dublin Business School, Ireland.Jeanette Howard is Professor of International Marketing at the Institute of Business Studies at the University of Edinburgh, UK and a Visiting Professor at the School of Management, University of Dublin Business School, Ireland.
In addition to the above, MSE will offer the following security enhancements:
Real time protection: The new antivirus engine is based on signature-less technology, but is said to be highly optimized.
Sandbox protection: Windows Security Essentials includes the Heap Protection feature, which allows it to quarantine the memory of any process or program that shows suspicious activity.
Behavior monitoring: Microsoft Security Essentials will monitor changes made by applications and changes made by hackers and show problems.
Protection from phishing: MSE will use a dual-level system to detect phishing attacks, be they email and web-based.
Updates: Microsoft Security Essentials will be updated regularly for new malware, and the protection it offers will be updated daily.
The beta version of MSE comes as a download utility for Windows XP, Vista, Windows 7 and Windows Server 2003 and 2008, but not for Windows ME, 2000 and Windows 2000. It seems Microsoft is serious about not having a security product for those operating systems (unless of course they want to sell them an add-on). 827ec27edc